Leigh Maynard

Classes

• AEC606 - ADVANCED AGRICULTURAL MARKETING.; Credits - 3
  A critical examination of objectives and results of various types of research in market organization, marketing functions, price analysis, markets over time, space and form, market information, commodity promotion programs, quality standards, and macroeconomic linkages to marketing. Prereq: AEC 624 and ECO 601 (may be concurrent)..
  Instructors: Leigh Maynard

Research/Teaching Publications

• Books and Book Chapters
• Sayed Saghaian, Leigh Maynard, Michael R.Reed 2008. The Importance of Context in Determining Consumer Response to Food Safety Events: The Case of Mad Cow Disease Discovery in Japan, the United States, and Canada Business Management Research. Nova Science Publishers, Inc., Hauppague, NY
  Authors in Dept.: Leigh Maynard, Michael Reed, Sayed Saghaian

• Other Research Publications
• Leigh Maynard and Chris Thompson 2010. Support for Local Dairy Products Among Kentucky Consumers http://www.ca.uky.edu/cmspubsclass/files/lmaynard/Report_KY_Milk_Commission092210.pdf
  Authors in Dept.: Leigh Maynard,

• Leigh Maynard, Sayed Saghaian, and M. Nickoloff 2007. Consumer Reaction to Health Messages about Fish Consumption Consumer and Market Demand - Agricultural Research Policy Network working paper CMD 07-05, Edmonton, Alberta
  Authors in Dept.: Leigh Maynard, , Sayed Saghaian

• Leigh Maynard, Kelly Stoeppel 2006. Hedonic Price Analysis of Thoroughbred Broodmares in Foal. http://www.ca.uky.edu/cmspubsclass/files/staffpapers/staff460.pdf
  Authors in Dept.: Leigh Maynard,

• Kenny Burdine, Leigh Maynard, A. Lee Meyer, 2004. Understanding the Market for Holstein Steers http://www.ca.uky.edu/cmspubsclass/files/staffpapers/staff447.pdf
  Authors in Dept.: Leigh Maynard, Kenny Burdine, , A. Lee Meyer

• Refereed Journal Articles
• Leigh Maynard 2008. Short-Term Impact of a Voluntary Health Intervention on Overall vs Preventive Health Care Consumption International Journal of Consumer Studies 32(3): 296-302
  Authors in Dept.: Leigh Maynard,

• Leigh Maynard, E. Goddard, and J. Conley 2008. Impact of BSE on Beef Purchases in Alberta and Ontario Quick-Serve Restaurants Canadian Journal of Agricultural Economics 56: 337-351
  Authors in Dept.: Leigh Maynard,

• Leigh Maynard, Sayed Saghaian, M. Nickoloff 2008. Buyer and Seller Responses to an Adverse Food Safety Event: The Case of Frozen Salmon in Alberta The International Food and Agribusiness Management Review. 11(1): 77-96
  Authors in Dept.: Leigh Maynard, , Sayed Saghaian

• M. Nickoloff, Leigh Maynard, Michael R.Reed, Sayed Saghaian, 2008. The Effect of Conflicting Health Information on Frozen Salmon Consumption in Alberta, Canada. Journal of Food Distribution Research, 39(1), 97-102
  Authors in Dept.: Leigh Maynard, , Michael Reed, Sayed Saghaian

• Leigh Maynard and K.M. Stoeppel 2007. Hedonic Price Analysis of Thoroughbred Broodmares in Foal Journal of Agribusiness 25(2): 181-196
  Authors in Dept.: Leigh Maynard,

• Sayed Saghaian, Leigh Maynard, Michael R.Reed 2007. The Effect of E. Coli 0157:H7, FMD and BSE on Japanese Retail Beef Prices: A Historical Composition. Agribusiness: An International Journal
  Authors in Dept.: Leigh Maynard, , Michael Reed, Sayed Saghaian

• Leigh Maynard, C. Wolf, and M. Gearhardt 2005. Can Futures and Options Markets Hold the Milk Price Safety Net? Policy Conflicts and Market Failures in Dairy Hedging Review of Agricultural Economics, 27, 273-286.
  Authors in Dept.: Leigh Maynard,

• V.N. Veeramani, Leigh Maynard, Jerry R.Skees, 2005. Assessment of the Risk Management Potential of a Rainfall Based Insurance Index and Rainfall Options in Andhra Pradesh, India. Indian Journal of Economics and Business, 4(1): 195-208
  Authors in Dept.: Leigh Maynard, , Jerry Skees

• Leigh Maynard, J.G. Hartell, A. Lee Meyer, and J. Hao 2004. An Experimental Approach to Valuing New Differentiated Products Agricultural Economics, 31:317-325.
  Authors in Dept.: Leigh Maynard, , A. Lee Meyer

• Leigh Maynard and S.T. Franklin 2003. Functional Foods as a Value-Added Strategy: The Commercial Potential of 'Cancer-Fighting' Dairy Products Review of Agricultural Economics, 25: 316-331
  Authors in Dept.: Leigh Maynard,

• Leigh Maynard and V.N. Veeramani 2003. Price Sensitivities for U.S. Frozen Dairy Products Journal of Agriculture and Applied Economics, 35(3): 599-609
  Authors in Dept.: Leigh Maynard,

• Leigh Maynard, Kenny Burdine, and A. Lee Meyer, 2003. Market Potential for Locally-Produced meat Products Journal of Food Distribution Research, 34:26-37
  Authors in Dept.: Leigh Maynard, Kenny Burdine, , A. Lee Meyer

• V.N. Veeramani, Leigh Maynard, C. Muragappan 2003. Impact of Shelterbelts on Groundnut Production in Therilands: A Decomposition Analysis Journal of Soil and Water Conservation, 58(2): 113-117.
  Authors in Dept.: Leigh Maynard,

• G. Ibendahl, Leigh Maynard, and A. Branstetter 2002. Measuring the Perceived Effectiveness of Training for the Dairy Option Pilot Program Journal of Extension, 40(6)
  Authors in Dept.: Leigh Maynard,

• Leigh Maynard and J.S. Shortle 2001. Determinants of Cleaner Technology Investments in the U.S. Bleached Kraft Pulp Industry Land Economics, 77(4): 103-120
  Authors in Dept.: Leigh Maynard,

• Leigh Maynard, Carl Dillon, and J. Carter 2001. Go Ahead, Count your Chickens: Cross-hedging Strategies in the Broiler Industry Journal of Agricultural and Applied Economics, 33(1): 79-90
  Authors in Dept.: Leigh Maynard, Carl Dillon,