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School of Human
Environmental Sciences
102 Erikson Hall,
University of Kentucky
Lexington, KY 40506-0050
tel: (859) 257-3887
contact us

Min-Young Lee

Assistant Professor

(859) 257-4917
minyoung.lee@uky.edu

Ph.D.
University of Tennessee, 2007
Retail & Consumer Sciences

M.S.
University of Tennessee, 2003
Management Science
University of Tennessee, 2001
Communications

B.S.
Yonsei University, Seoul, Korea, 1996
Mass Communication

Home › Merchandising, Apparel & Textiles › Faculty & Staff › Min-Young Lee

Faculty & Staff

Course Instruction

MAT 315: Merchandise Planning and Control
MAT 350: Problem Solving in Merchandising
MAT 425: Economics of Merchandise Sourcing
MAT 559: Entrepreneurship

Research

Experiential retailing
Consumer behaviors in new retail formats
International retailing and retailing for ethnic consumers

Biography

Dr. Min-Young Lee is Assistant Professor in the Department of Merchandising, Apparel and Textiles at the University of Kentucky. She has a Ph.D. in Retail and Consumer Sciences and a M.S. in Communications and Management Science from the University of Tennessee.

Dr. Lee's research has been published in refereed journals, abstracts, and proceedings, including Journal of Shopping Center Research, Journal of Product and Brand Management, Journal of Customer Behavior, and Journal of Fashion Marketing and Management. In spring 2006 and 2008, her scholarly work received Best Paper Awards from the American Collegiate Retailing Association (ACRA).

She currently teaches Merchandise Planning and Control and Problem Solving in Merchandising. Her teaching interests are in the area of consumer behavior, retail strategy, promotion and visual merchandising, international retailing, and multi-channel retailing both at the undergraduate and graduate level. She is also an active member of numerous professional organizations such as International Textile and Apparel Association (ITAA), American Collegiate Retailing Association (ACRA), and Academy of Marketing Science (AMS).

Selected Publications

Lee, Min-Young, Fairhurst, A., Wesley, S. (in press, 2009). Corporate social responsibility: A review of the Top 100 retailers. Corporate Reputation Review 12(1)

Lee, Min-Young, Atkins, K. & Kim, Y-K. (in press). Virtual communities: Impact of commercial orientation on attitudes toward virtual communities. International Journal of Electronic Marketing and Retailing

Lee, Min-Young, Kim, Y-K, & Kim, H-Y. (2008). Segmenting online auction consumers. Journal of Customer Behavior 7(2), 135-148.

Lee, Min-Young, Knight, D., & Kim, Y-K. (2008) Brand Analysis of a U.S. Global Brand in Comparison with Local Brands in Mexico, Korea, and Japan. Journal of Product and Brand Management, 17(3), 163-174

Lee, Min-Young, Kim, Y-K., Pelton, L., Knight, D., & Forney, J. (2008). Factors affecting Mexican consumers' purchase intention toward a U.S. apparel brand. Journal of Fashion Marketing and Management, 12(3), 294-307

Lee, Min-Young, Atkins, Kelly G., Kim, Y-K., & Park, Soo H. (2006). Competitive analyses between regional malls and big-box retailers: A correspondence analyses for segmentation and positioning. Journal of Shopping Center Research, 13(1), 81-98.