During the five days in New York, students visited design houses including Donna Karan, Jovani Eveningwear, and Tommy Hilfiger. The group met Tommy Hilfiger and posed for group photos (see left) with the famous designer. The days began early and the students had the opportunity to experience aspects of the fashion industry that they might not otherwise see throughout their careers. In addition to the visits to designers, study tour participants went to retail outlets (including Barney’s New York) and advertising firms. Students were required to complete a walking tour of five retail outlets and to visit two museums.
Throughout the study tour, students were required to keep a detailed journal of their experiences. Students also were required to select a topic related to the fashion industry for a special project. Prior to the trip, project topics were approved by Dr. Easter and a summary of the proposed project was submitted. Following the trip, students completed and submitted research reports for their topics.
Jodie Belcher, a graduate student chaperone, voiced her thoughts about the study tour, “The opportunity to attend and work Mercedes-Benz Fashion Week is a rare and unique experience for the merchandising students from Kentucky.” The fashion week study tour has been an annual course offering through the department for the past four years.