Cooperative Extension Marketing
Copyright
Make sure to write in the copyright information when you send out information from the University.
The U.S. Copyright Office says it should include:
The symbol (the letter C in a circle) or the word "Copyright".
The year of first publication of the work.
The name of the owner of the copyright in the work. Example: 2007 Cooperative Extension Service, University of Kentucky, College of Agriculture
Information and graphics, in print or on the Web, are considered copyrighted, whether or not they carry a copyright statement. Using someone else’s material in your publications or on your Web site without permission is considered a violation of copyright law.
The Use of Others Work:
As an educational institution, asking another educational or non-education business for use of their information, do not assume information is free and can be used "freely". It is still copyrighted and needs to be credited and used with permission. Some permissions are restricted to "one time use" or relate to a certain page in a book, so pay attention to the details in the form sent for permissions.
Permissions Form
Send this
form to the appropriate person in charge of obtaining permissions.
Things you need to do:
Obtain written permission from the material’s owner/creator to use it both in print and on the Web. Copyright information needs to be included in any information you retrieve from the web and redistribute. If you copy and paste part of an article and send it out in a newsletter, credit the original author.
Make sure you get what you wanted and that it is signed and dated.
Keep a copy of that permission with the filed records of the publication.
Keep a copy of the article or image used with the copy of the permission.
Information on copyright of materials, photos, and multi-media use can be found on the following sites:
Release Form
What is a Release?
A release is a binding contract in which someone foregoes a right to sue you for specific types of claims. Without a written release, if you reproduce photos, video or other representations of an individual, that person might be able to bring you into court for various violations of personal rights. These include defamation, the right to privacy and the right of publicity.
There are many instances in which releases are not required. As a general rule you will not need a release for the use of a person's name or image if your use is not defamatory, does not invade privacy and is not for a commercial purpose. For example, a celebrity's photo can be used in a news story without a release. Remember, however, that you often will need to obtain copyright permission from the owner of the photograph if not done by you.
According to UK Legal Counsel and in agreement with the University of Kentucky Public Relations office, all persons interviewed, photographed or video-taped, including employees of the University, must sign a consent form.
If individuals are less than 18 years of age, their parent or guardian must sign the consent form.
Release/Authorization Form
consent form
