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Kentucky Beef Conference to focus on marketing
By
Katie
Pratt
LEXINGTON, Ky. (Jan. 2, 2008) – Beef producers can get insight
into marketing trends and techniques that could increase their
profits in the 2008 cattle market during the upcoming Kentucky
Beef Conference. The conference will be held Jan. 22 at the
Fayette County Cooperative Extension Service office.
“The size of the payday can be dramatically affected by
marketing, capturing more of the animal’s value for the
producer,” said Frank Hicks, beef conference planning committee
member and Clark County agriculture and natural resources
extension agent.
Hicks said Kentucky beef producers have reaped the benefits of
high market prices during the past several years, but many
farmers are wondering how long the market will stay at these
levels.
Leading the conference will be a series of guest speakers who
study the cattle market. They will discuss long-term marketing
trends, marketing strategies and strategies to increase cow-calf
profits.
Members of the Buckingham Cattlemen’s Association from Virginia
will also talk about their success with a group marketing plan.
The association is comprised of producers with similar cattle
who sell them in load lots during telephone auction sales to
buyers who are looking for particular cattle characteristics. On
average, their 2007 premiums were $74.18 per head for steers and
$68.10 for heifers when compared to the prices on the regular
cattle market.
“There is the potential from marketing similar cattle together
that will reap higher returns for all producers involved,” Hicks
said.
Those interested in attending the conference should contact
their agriculture and natural resources extension agent.
Registration will be at 9 a.m. Jan. 22 at the Fayette County
Extension Office. The registration fee is $10 per person and
includes lunch. The conference will wrap up by 3 p.m. to allow
producers time to do their evening feeding.
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Contact: Frank Hicks, 859-744-4682
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of Agriculture, through its land-grant mission, reaches across
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to enhance the lives of Kentuckians. |
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