MARKETING OF PRODUCTS FROM SMALL AND BACKYARD POULTRY FLOCKS
Poultry are very easy to raise and small and backyard flock owners may soon find themselves with excess product to sell. There are a number of different marketing channels available to you, depending on the product and the volume you are trying to sell. Whatever marketing system you use, food safety measures must be in place to make sure you are selling a wholesome production.
While there may be exemptions for small flock producers with regard to inspection and licensing regulations, all producers (large and small) must follow the regulations with regards to production food safety standards.
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MARKET INFORMATION
Getting to know your consumers
The Kentucky Consumer: An assessment of our attitudes and behavior (University of Kentucky)
America's changing appetite: Food consumption and spending to 2020 (USDA, Economic Research Service)
Labeling your product
Food labeling guide (FDA)
Meat and poultry labeling terms (USDA/FSIS)
The poultry label says 'fresh' (USDA / FSIS)
Food labeling: Food product dating (USDA/FSIS)
The Chicken and Turkey Nutrition factsheet is now posted on the FSIS website, available for printing, to help you comply with the new nutrition labeling regulations.
MARKETING CHANNELS
Resource for farmers' market vendors and direct marketers (Kentucky Department of Agriculture, Office of Agricultural Marketing & Product Promotion)
Marketing through local farmers markets (University of Kentucky)
Meat sales at Farmers' Markets (Kentucky Department of Agriculture)
2012 Farmers' Market Directory
2012-2013 Kentucky Farmers' Market Manual (Kentucky Department of Agriculture)
resources:
Webinar - Tips and Tricks for Successful Farmers' Markets
Small producer's guidelines for handling and selling eggs (Kentucky Department of Agriculture, Office of Consumer & Environmental Protection)
Community Supported Agriculture farms: management and income (Center for Integrated Agricultural Systems)
"Know Your Farmer, Know Your Food" Initiative (USDA)
Marketing via the Internet (University of Kentucky)
Home-based business: Making & selling food products in Kentucky (University of Kentucky)
GETTING YOUR PRODUCT TO MARKET
General information
Regulatory education video seminars (USDA/FSIS)
Food safety for meat, poultry and processed egg product inspection podcasts (USDA/FSIS)
New salmonella regulation has come into effect - ThePoultrySite.com, July 12, 2010
- The rule requires egg producers with fewer than 50,000 but at least 3,000 laying hens whose shell eggs are not processed with a treatment, such as pasteurization, to comply with the regulation by 9 July 2012.
- Producers who sell all their eggs directly to consumers or have less than 3,000 hens are not covered by the rule.
Processing chickens (University of Kentucky)
Eggs
Small producer's guidelines for handling and selling eggs safely (Kentucky Department of Agriculture)
Guidance for Industry: Prevention of Salmonella enteritidis in shell eggs during production, transport, and storage - Small entity compliance guide (FDA)
The FDA published the egg safety regulation in July 2009. It requires egg producers to have preventive measures in place during the production of shell eggs in poultry houses and requires subsequent refrigeration during storage and transportation to prevent Salmonella Enteritidis. The regulation affects all egg producers with 3,000 or more laying hens who do not sell all of their shell eggs directly to consumers. Producers with fewer than 3,000 laying hens are exempt from the requirements. Producers with 50,000 or more laying hens must be in compliance with the regulation by July 2010. Producers with at least 3,000 but fewer than 50,000 laying hens must comply by July 2012.
Packing eggs on the farm for direct sales (Kansas State University)
Shell eggs ... from farm to table (USDA / FSIS)
Grading table eggs (University of Kentucky)
Blood spot eggs (University of Kentucky)
Common questions about eggs (University of Kentucky)
Poultry meat
Grading ready-to-cook poultry (University of Kentucky)
Muti-bird roasts (University of Kentucky)
Capons (University of Kentucky)
Specialty chicken (University of Kentucky)
Chicken
Food safety ..... Chicken from farm to table (USDA/FSIS)
Turkeys
Food safety of turkey ... from farm to table (USDA / FSIS)
Food safety of turkey ... from farm to freezer (USDA / FSIS)
Waterfowl
Duck and goose from farm to table (USDA / FSIS)
Processing, marketing and storing ducks (NSW Department of Primary Industries, Australia)
PROMOTING YOUR PRODUCT
How to raise heritage turkeys on pasture: Promotion, field days, and tastings (American Livestock Breeds Conservancy)
How to raise heritage turkeys on pasture: Connecting with consumers - marketing systems and effective approaches (American Livestock Breeds Conservancy)
Marketing your peafowl (American Peafowl Association)
Displaying in a farm market (Viriginia Tech)
Online research: Vitamins A, E and fatty acid composition of the eggs of caged hens and pastured hens. Renewable Agriculture and Food Systems 25(1): 45-54.
MISCELLANEOUS INFORMATION RELATED TO MARKETING POULTRY PRODUCTS
Producer liability (University of Kentucky)
Steps to establishing a business in Kentucky (Cabinet of Economic Development)
Kentucky Commission on Small Business Advocacy (KY Cabinet for Economic Development)
Agricultural alternatives: Developing a business plan (Penn State University)
Agricultural alternatives: Agricultural business insurance (Penn State University)
Agricultural alternatives: Starting or diversifying an agricultural business (Penn State University)
Avoiding residues in small poultry and game bird flocks (Oregon State University)
How to raise heritage turkeys on pasture: Economics of raising heritage turkeys on pasture (American Livestock Breeds Conservancy)
New Product Development Commercialization Center for rural manufacturers (A pilot project of the University of Kentucky and Oklahoma State University)
The New Product Development and Commercialization Center will connect small rural manufacturers with university-based research teams to test, develop, and commercialize new products. New manufacturing product development is an economic development strategy that contributes to a diversified rural economy and helps rural communities remain economically sustainable.
Starting and growing your small business (Virginia Tech)
Stepping up to production for a small broiler market: Thinking it through (Backyard Poultry, 2008)
DISCLAIMER: References to commercial products or services provided via this Web site are intended for informational and educational purposes only, and do not necessarily reflect the views or opinions of the Department of Animal and Food Sciences, University of Kentucky Extension, or the University of Kentucky as a whole.
